EverSoPopular On The Red Carpet: #Beauty20 Awards

The second annual consumer choice awards: #beauty20 took place in New York on September 30 at 404NYC in New York. The celebration took place during the innoCos Digital summit where beauty executives heard keynote speeches given by Michael Dubin, Founder and CEO, DollarShaveClub.com, Jennifer Tidy, VP of Partnerships ModiFace, Tamar Yaniv, CEO and Co-Founder Preen.Me, Megan McIntyre and Riva Syrop – Refinery29, Elian Pres-Gurwits, President and Managing Director of Glossybox U.S., Lori Singer, Group VP Glal Marketing Marc Jacobs, Balenciaga fragrances, Coty, Kelly McDonnell, Director Global Social andDigital Marketing, Bobbi Brown Cosmetics, Heather Lockwood, Director of Global Digital Marketing, Aveda, Valerie Dassier, e-Commerce & CRM Director Comptoir des Cotonniers, David Olsen, VP Global Beauty, Net-A-Porter.com, Jessica Rotnicki, VP e-Commerce, Estee Lauder, Elana Gorbatyuk, Strategy Director, Sid Lee, Paul Schiraldi, General Manager, Matrix, Stuart Shulman, Founder and CEO, Texifter.

The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media. The innoCos team selected 10 of the most popular digital marketing platforms – with two new categories Best Beauty Startup and Best Technology Startup – asking both consumers and brands to place nominations. Over 300 award entries were received. With much deliberation and critical review, our judges selected the top five brands from each of the 10 categories. After collecting the results, we gave consumers a month to vote for their favourite beauty brand online. Over 20.000 votes were received.

Here is the list of the winners:

Best Twitter: OPI Products 

Nominees: Benefit Cosmetics It Cosmetics Beauty Maybelline New York Rimmel London  OPI Products 

Best Facebook: ULTA Beauty 

Nominees: Burt’s Bees L’Occitane en Provence L’Oréal Paris Natura ULTA Beauty

Best Pinterest: OPI Products 

Nominees: BeautyInTheBag Lime Crime Mischo Beauty OPI ProductsToo Faced Cosmetics

Best Instagram: OPI Products

Nominees: Bath & Body Works Bumble and Bumble Covergirl Fresh Beauty OPI Products

Best App: Mary Kay® Mobile Virtual Makeover 

Nominees: Get the Look by Rimmel, Makeup Genius By L’Oreal, Make up by ModiFace, Mary Kay® Mobile Virtual Makeover Sephora to Go

Best Online Video: Dove: Patches

Nominees: Dove: Patches Confession by Dermablend Professional Make Love. Not War by Lynx Not Sorry by Pantene DollarShaveClub.com-Our Blades Are F***ing Great

Best e-Commerce Website: Mary Kay Dollar Shave Club Estée Lauder Mary KaySephora Urban Decay

Best Beauty Startup: Birchbox Beauty Army Birchbox Cocotique Luxe LacquersPreen.Me

Best Technology Startup: Dollar Shave Club Dollar Shave Club Mink Olapic PoshlyPowa Technologies

Best Beauty Brand Online: Aveda Aveda Bobbi Brown Dollar Shave Club Kiehl’s Since 1851 Sephora

Mary Kay has reached a record in the number of followers they have been able to activate to vote for them – for the second year in a row for nominated categories, winning: Best eCommerce Website and Best Mobile App. OPI brought home the most trophies, winning three categories: Best Twitter, Best Pinterest and Best Instagram. Aveda won the Best Beauty Brand online, while Dove lead for the second year as the Best Video with Dove: Patches (2013 Dove Sketches video)

The winners, in addition to recognition from their customers and innoCos Digital Summit, received a beautiful custom made trophy. Only ten pieces were created in the shape of the innoCos logo and the letter C for Cosmetics – as Norma Taylor from Lancome, 2013 Best Beauty Brand Award winner said, “C can also stand for Customer or Consumer or Care,” which describes the nature of digital marketing. The beautiful trophy was designed and custom made by Fasten – an international company who share a passion for design, packaging and cosmetics.

The awards were presented by VIP bloggers invited to the event including Lara Eurdolian of Pretty Connected, Danielle Gray of The Style and Beauty Doctor, Kristen Moreno of My Beauty Fix, Kim Weling of Fashionably Petite and yours truly, LeAura Luciano of EverSoPopular. For the acceptance ceremony, finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks.

For the acceptance ceremony, finalists were asked to prepare a “5 words or less” speech to keep it exciting and easy to share on social media networks. To recall some of the acceptance speeches in 5 words or less:

Jaqueleen Larson for OPI: Pinterest “Long live user generated content”.

Instagram: “Grateful for our #OPIobsessed fans!”

Jennifer Jankowski for Ulta Beauty: “Inspiring Beauty in one place.”

Sheryl Adkins-Green for Mary Kay “Focused on beauty, confidence, connections”, “Dedicated to enriching women’s lives”

Louis Piereck for Dove: “This goes to all women!”

Deena Bahri for Birchbox: “Grateful for your support”

Heather Lockwood or Aveda: “In service to the Earth”

“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the Co-Founder of the Global Cosmetics Community. “Those companies who participated, turned to their customers and asked for their support and the results were overwhelming! In the end the winning brands had tightened the connection with their customers who are now celebrating their win.“