Make Room For Mo & Learn All About The World’s Most Pet-Friendly Carpet #ShareMoLove #shop
I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.
Are you a pet lover? If you are then you know all about trying to keep your home clean…especially your floor.
Mohawk carpet uses the amazing soil- and stain-resistance benefits of SmartStrand. In the past, SmartStrand has successfully taken on zoo animals, messy kids and a cross-country tour of squirts and spills.
This year, Mohawk is going toe-to-toe—or paw-to-paw— with “Mo”, a messy, four-legged yellow lab, in some of the most unpredictable and unscripted moments ever.
I met Mo on set of The Better Show. Mo is currently serving as the world’s first canine correspondent on The Better Show, a nationally syndicated lifestyle and entertainment program airing to one million viewers every weekday. Mo will be a regular on the show throughout the rest of 2014 and is starring in his own webisode series called “Mo’s Next Mess.”
“SmartStrand is truly a pet-friendly carpet,” says Elise Demboski, vice president of creative services for Mohawk. “It has built-in stain and soil protection that never washes or wears off, so it can easily stand up to pet messes. Pets love the luxurious softness of SmartStrand Silk, which is also healthier since it isn’t topically treated and can be cleaned with just water or a mild detergent.”
I asked what makes SmartStrand more “pet-friendly" than other carpets?
The answer is that SmartStrand works well in homes with pets because of three basic differences from other carpets:
Its protection.
- SmartStrand’s stain and soil resistance is permanently built in so it will never wear or wash off. In other carpets, chemical stain and soil protection treatment is applied onto the finished carpet surface—and it wears off with foot traffic or comes off when the carpet is cleaned. SmartStrand’s protection is part of the fiber. It can’t come off, ever.
Its shape. SmartStrand carpet fibers aren’t straight up-and-down, flagpole-shaped like other fibers.
- Instead, they are kinked, like a spring. So they bounce back more easily when they’re walked on or crushed. They resist matting down like the fibers in other carpets, meaning SmartStrand is better able to handle high levels of moving traffic as well as stationary objects (such as lazy dogs with a preference for one particular sleeping spot).
Its “cleanability.”
- More SmartStrand owners rate their carpet as dirt-resistant and easy to clean than buyers of other carpet.
This makes SmartStrand ideal for pets that get into messes outdoors and track them indoors. Or pets that make messes indoors. And most stains, even stubborn stains, can be easily removed with non-toxic Mohawk FloorCare Essentials™ Carpet Spot Remover or water and a mild detergent.
In addition to generating excitement for SmartStrand, Mo is raising awareness for pets in need through Mohawk’s partnership with the Petfinder Foundation. In support of the partnership, Mohawk is donating $2 for every “like” the company receives on their Facebook page.
#ShareMoLove #CollectiveBias #shop #cbias
I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.