The #beauty20 Awards: The Finalists Are Here

Organized by innoCos Events, the second annual #beauty20 Awards (www.beauty20awards.com), dedicated to highlighting ecommerce and digital marketing in the beauty industry, received an overwhelming response to the call for nominations.  

Finalists of the inaugural #beauty20 Awards have been selected. Organized by innoCos Events (www.innocosevents.com), the second annual award celebration honoring innovation in eCommerce and digital marketing in the beauty industry, received an overwhelming response to the call for nominations. Over 300 award entries were received and after much deliberation and critical review, our judges have selected five top brands from each of 10 categories:

Here is the list of finalists:

Best Twitter
Benefit Cosmetics 
It Cosmetics Beauty
Maybelline New York
OPI Nail Lacquer
Rimmel London

Best Facebook
Burt’s Bees 
L’Occitane en Provence
L’Oréal Paris 
Natura
ULTA Beauty

Best Pinterest
BeautyInTheBag  
Lime Crime
Mischo Beauty
OPI Products 
Too Faced Cosmetics 

Best Instagram
Bath & Body Works
Bumble and Bumble
Covergirl
Fresh Beauty
OPI Products

Best App
Get the Look by Rimmel
Makeup Genius By L’Oreal
Make up by ModiFace
Mary Kay® Mobile Virtual Makeover
Sephora to Go

Best Online Video
Dove: Patches
Confession by Dermablend Professional 
Make Love. Not War by Lynx 
Not Sorry by Pantene 
DollarShaveClub.com-Our Blades Are F***ing Great

Best e-Commerce Website
Dollar Shave Club
Estée Lauder 
Mary Kay
Sephora 
Urban Decay

Best Beauty Startup
Beauty Army 
Birchbox
Cocotique
Luxe Lacquers
Preen.Me

Best Technology Startup
Dollar Shave Club
Mink
Olapic
Poshly
Powa Technologies

Best Beauty Brand Online
AVEDA
Bobbi Brown
Dollar Shave Club
Kiehl’s Since 1851
Sephora

The winners of each awards category will be announced at the reception of the #beauty20 Awards Summit in New York on September 30, where senior executives from Aveda, Benefit Cosmetics, Bobbi Brown, Coty, Estee Lauder, Dollar Shave Club, Preen.Me, Matrix and more top brands, will share their strategies on maximizing digital and online marketing initiatives.

More details and to reserve your seat at innoCos Digital Summit can be found at www.innocosdigital.com

Tell us who your faves are in the comments!

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