Three Reasons You Need To Be Watching ‘El Negocio’

What happens when you combine modern marketing principles and strategies with the world’s oldest profession? The answer lies with El Negocio, a show that follows the lives of three beautiful Sao Paulo women — Karin, Luna and Magali — who use their business savvy to open a high-end escort service. 

eason one opens with Karin at a crossroads; she's nearly 30 years old, and she knows she can’t hold her position for much longer. So, she decides to take matters into her own hands. The entrepreneur joins forces with Luna and Magali to launch a highly in-demand VIP business. The three women set out to build their clientele — and they quickly learn that every man is a potential customer. 

Here’s why you'll definitely become addicted to El Negocio: 

1. The characters: Karin, Luna and Magali are very different women who bring their own strengths and drama to the table. Karin is tough and professional. Luna had a huge career in banking, yet the 24-year-old's true dream is to marry a millionaire. Magali is a carefree young woman who loves moving in the circles of high society, but her laidback approach makes us wonder if she is treating the business seriously.  

2. The premise: The premise of applying classic marketing strategies to their business is smart, humorous and sexy. Plus, there’s a business lesson in every episode! In one memorable scene, Karin uses her work environment as a case study example in her business class, much to the amusement of her classmates and professor.

3. It pushes the boundaries: Like any HBO show, El Negocio definitely pushes some boundaries. There is sex and nudity, as expected, but the show also creates a fascinating dialogue about the business of sex.

Never seen season one? Need a refresher before you watch season two? Binge watch the entire first season on HBONOW before the new season premieres on July 10 on HBO Latino. 

Check out the trailer for season two here, and tell us: will you be watching?