Beauty News: Covergirl Names James Charles First Male Covergirl

Fresh from the set of Covergirl’s new So Lashy mascara commercial, the beauty brand has launched their first male Covergirl, makeup artist and Instagram superstar James Charles!

From the press release:

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."

James will be sharing can’t-miss beauty content, tips, tricks and how-tos from Covergirl. Follow along to learn more with @JCharlesBeauty using the hashtag #COVERGIRLJames.

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