Beauty News: Sofia Vergara and Avon Partner to launch So Very Sofia by Sofia
Award-winning actress Sofia Vergara and Avon announce a partnership to launch So Very Sofia by Sofia Vergara, a vivacious new fragrance. Sofia designed the scent to speak to today’s strong, powerful, beautiful modern woman. So Very Sofia is a floral-based fragrance and this warm and fruity scent encourages women to never be afraid to be their true selves. The scent will launch exclusively through Avon this fall and captures Sofia’s passion and confidence.
“Avon’s mission is incredibly important to me,” says Sofia. “The brand offers women a way to build themselves up and achieve financial security, and that's something I strongly believe in. Making this fragrance available exclusively through Avon is my way of supporting that goal. I want to help empower each woman to take control of her life, and gain the confidence and ability to achieve her dreams.”
The fragrance was inspired by a bold woman: one who is her own muse and who encourages others to live life with passion. Both feminine and powerful, she’s not afraid to flaunt her beauty, and is always true to herself.
“Sofia is such an inspiring woman,” says Meg Lerner, Vice President, North America Beauty and Fashion & Home for Avon. “She truly believes in encouraging women to not only dream big, but to turn those dreams into a reality. That same belief is at the very heart of everything we do at Avon. Her drive and creativity absolutely speak to Avon’s mission of empowerment.”
About the Fragrance
Bold and feminine, the fragrance combines succulent fruits with tropical florals and fragrant herbs for a standout scent.
- The fragrance opens with juicy notes of ripe passion fruits for an aromatic statement
- The scent evolves to reveal a heart of delicate Flor de Mayo Orchid, the national flower of Colombia, Sofia's native country
- Base notes of herbal patchouli envelop the wearer for a memorable finish
Price: $36
Where to buy: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.