Rebecca Minkoff’s Fall 2016 “Runway to Retail” Collection + Get the Beauty Look

A woman who encapsulates these three words –optimistic, independent and fearless –inspires Rebecca Minkoff’s Fall 2016 “Runway to Retail” collection.

For the show, fashion and beauty influencer, Amanda Steele, teams up with Maybelline New York makeup artist, Gato, to create a look that is all about a girl who wakes up, does her somewhat “messy” makeup, and heads out the door. Steele notes that it “matches the spirit Minkoff wants to give off; the dramatic eye isn’t about perfection, it’s about the every day girl on the go.” Gato echoes that sentiment, saying that this almost haphazard eye really incorporates the “gypsy spirit behind the collection.” 

Here is the beauty breakdown:

1. To begin, apply Dream Cushion Foundation (launching January 2017) softly all over the skin, but with a very light touch. Then use Master Strobe Illuminating Face Stick in Golden with a fan brush just along the cheekbones for a highlight.

2. For the statement eye, blend the Lasting Drama Waterproof Gel Pencil in Ultra Black blended with Dream Cushion Foundation (launching January 2017) to make a cream-like eye shadow with staying power. Apply the blended duo with your finger to make a “messy” smokey eye look – adjusting to each model’s eye shape. Then, apply Lasting Drama Waterproof Gel Pencil in Ultra Black into the waterline as well.

3. To complete the ultimate smoky eye look, layer Expert Wear Mono Eye Shadow in Khaki Camo over the top of the black base, and into the inner corner of the eye. Finally, apply The Falsies Push Up Angel Mascara. Both products are launching September 10 on Amazon.com for a limited time before they officially hit stores in January 2017 and October 2016, respectively.

4. To finish the look, apply a touch of Lip Studio Shine Shot Glassy Topcoat on the eyebrows and brush them up, and then simply add Baby Lips in Quenched on the lips to keep it natural so the eye really makes a statement.