Fashion’s Night Out: Plan of Attack
New York City's Fashion's Night Out was created by Vogue, the Council of Fashion Designers of America, the City of New York and NYC & Company to promote retail, restore consumer confidence, and celebrate fashion in NYC. Fashion’s Night Out, affectionately known as #FNO, now in its sophomore year has grown tremendously. What that means for fashionistas and fashionista spectators is even more stores and more fabulous events. Here is are some of the best bets for tonight.
BEST CHANCE OF GETTING PHOTO’D WITH A FASHION DESIGNER: PAYLESS
The Payless program will include late-night shopping events, from 8-10 p.m., hosted by Payless Guest Designers Christian Siriano, Lela Rose and Patricia Field at three New York City stores: 716 Lexington Ave., 437 Fifth Ave. and 513 Broadway in Soho, respectively. The events are unique to each store and each designer. As part of Fashion's Night Out, on September 10 various retailers throughout the five boroughs will stay open until 11 p.m. including these three Payless stores.
Payless is also proud to support The National September 11 Memorial & Museum at the World Trade Center with a charity tote that sports the official cityscape graphic originally created for the Fashion's Night Out T-Shirts. The limited-edition Payless Fashion's Night Out Totes will be sold for $10 in about 50 stores throughout the city, while supplies last, beginning September 10 with $5 per tote sold donated to The National September 11 Memorial & Museum at the World Trade Center.
Additionally, Payless is supporting the evening as the exclusive sponsor of the Official Ride of Fashion's Night Out -- four Gray Line double-decker buses that will provide free shuttle service for shoppers to travel to the range of retail events in various neighborhoods in Manhattan. The buses will pick-up and drop-off at key shopping locations throughout the city including in front of the three Payless stores offering the late-night events.
BEST FOR TV JUNKIES: BLOOMINGDALES 59TH STREET
To celebrate NYC’s Fashion’s Night Out, the 20’s inspired fall men’s collection, and the premiere of “Boardwalk Empire,” HBO has partnered with Bloomingdale’s bring a taste of 1920’s Atlantic City to the streets of New York City at the iconic department store’s FNO event.
HBO and Bloomingdale’s will unveil a series of ornate Prohibition-themed window scenes, inspired by Boardwalk Empire and featuring performances by live actors. Actors will be styled by makeup artists Giulia Heiman, Liam Carey, Sara Glick and Jeff Chastain. Functioning as the centerpiece of the experience, an authentic 115ft. “boardwalk” will span the length of the sidewalk on 3rd Ave at the 59th St flagship store.
During the FNO event, the Men’s Store will be transformed into a “Boardwalk Empire” inspired shopping experience. Guests, including cast members, will be entertained in a festive atmosphere with 20’s inspired activities including gaming tables (provided by Caesars Atlantic City), whisky tasting (provided by Canadian Club), and cigar rolling presented in a 20’s speakeasy environment.
Boardwalk Empire premieres Sunday, September 19th at 9PM ET on HBO.
BEST LIVE PERFORMANCES: LEVI’S
The Original Denim Brand Celebrates the Evening with Special Events Citywide. The blue-jean inventing leader also unveils limited edition collections with Billy Reid and Opening Ceremony to coincide with the night’s festivities.
The Levi’s Store SOHO, 536 Broadway (between Prince & Spring Streets), invites you to enjoy food and drink while exploring our new fit system, Levi’s® Curve ID for women and the Fall Workwear collection for men. Receive a complimentary exclusive, tote bag with each purchase of $100.00 or more (while supplies last). Indie songster, Sondre Lerche will mark the occasion with a special performance at the store!
The Levi’s® Store TIMES SQUARE, 1501 Broadway (at the corner of 44th Street), asks you to join the cast members from Broadway’s ‘American Idiot’ and celebrate the night with an in-store special appearance!
MOST COMMUTER FRIENDLY: FASHION CENTRAL
Fashion Central is designed as a Pop-Up environment in Vanderbilt Hall at Grand Central Terminal in New York City. The Hall will be transformed into “Fashion Central”, an interactive environment where consumers can experience the excitement of fashion week without an invitation!
Brands like Conair, Match.com, Amrita Singh and Silhouette Eyewear will be promoting their latest products and features and offering exciting promotional opportunities. The Accessories Council will host a variety of accessory brands including Clare Handbags, Ice-Watch, Cinzia Designs, Vanessa Montiel jewelry and eenamaria Handbags. Consumers will receive complimentary makeovers and beauty touch ups, mingle with VIP guests making special appearances including; America’s Next Top Model’s Nole` Marin, receive product samples and enter to win fabulous gift bags and prizes.
BEST FOR THE FRANCOPHILE: REALM BOUTIQUE
Realm Boutique, 98 Greene St btwn Prince & Spring, the new luxury specialty shop in Soho, cordially invites guests to celebrate Fashion’s Night Out with a Parisian-inspired evening with special guest, French designer Alexis Mabille. Shoppers are invited to preview the boutique and meet Alexis, who will be on hand to discuss his newest collection, exclusive in New York to Realm Boutique, and to sign the official FNO collection t-shirts for consumers who purchase them that evening. Additionally, guests will enjoy a live DJ, champagne, pastries and a cake designed in the form of the Eiffel Tower.
BEST FOR ACCESSORY LOVERS: CIRCLE OF STYLE LOUNGE
Fashion’s Night Out, meet Vanessa Lee, Fashion Director at montmartre. Vanessa will kick off the Circle of Style Lounge with an introduction to her exclusive Lionette accessory line and a roundup of fall fashion trends and tips. For more on Lionette, visit www.lionetteny.com