FREEZE THE MOMENT: Ice Link

IceLink's "Chill" and "Floe" Collections Redefine Cool

Some people seem to have the world on a string. Others have it at their feet. But those who go with IceLink Watches wear the world on their wrist. Geneva-based IceLink debuts the “Chill” and “Floe” watch collections – a bold departure from the brand’s iconic, rectangular, 6 time zone watch.

Steely good looks, an arcing 43.5mm statement case, and one dial are just a few of the cool characteristics of IceLink’s “Chill” collection.   With this series, the Geneva-based brand creates a sporty and substantial timepiece with strong, graceful contours.  All straps are rubber, but dials and cases are rendered in a choice of materials from practical to precious, with or without diamonds.  

The “Floe” collection shows a sporty yet sophisticated rendition of the company’s signature 6 time zone watches. A sexy curvilinear case  -- part square, part rounded -- is divided into six discrete dials – each displaying the local time in one of six hip and happening cities across the world. Featuring a 6 pc. Ronda 1042 movement, “Floe” watches have black rubber straps with IceLink’s 3D lion logo on a deployment buckle.  Cases are either stainless steel or PVD coated stainless steel and can be adorned with gemstones or not, while dials are available in white mother of pearl, black enamel or black carbon fiber.  

IceLink timepieces are conceived and crafted to epitomize the parts and the sum of their name.  As cool and essential as water in its frozen state, as strong and precious as diamonds, these watches are globally conscious in attitude and timeless in design.  Simply put, Icelink is the connection between all that is essential and all that is cool.

IceLink opens its flagship store at Fred Segal Melrose in Los Angeles in spring 2011. For additional information and watch specifications, please visit www.icelinkwatch.com.