Behind the Scenes: Dove Hair with Ana Brenda Contreras
Now women everywhere can make peace with your hair dry and unpredictable, thanks to Dove Hair Care, who joins the soap opera actress Ana Brenda Contreras for the launch of the Dove "Wild Mane". The campaign invites women to share their best stories to help them put an end to their frustrations with unruly hair and unpredictable, which seems to have free will. A lucky lady will win a transformation of hair by a celebrity stylist and will star in a television commercial for Dove Hair.
One in three women has experienced unpredictable hair, dry, rough and frizzy, which makes handling frustrating. Ana Brenda Contreras respond to these problems and embody the comic-but-real situations that women face with her hair. Thanks to the new collection Dove Nourishing Oil Care Collection, which is responsible for dry hair, rough and frizzy, women can now have hair soft, silky and shiny all day.
"Because of my profession, my hair suffers abuse dryers and flat irons, so I have to deal with dry hair, rough and frizzy, it sometimes seems impossible to manage," says Contreras. "The 'Wild Hair Campaign' offers women the opportunity to learn from each other, inviting them to share their experiences with hair that seems to have free will."
DOVE "WILD HAIR" CAMPAIGN
Two out of three women (67%) (1) describe hair as dry and unpredictable and said that many times "seems to have his own will." Women can participate in the campaign by creating a video of 60 seconds to share how your hair will make your own by telling a story, the performance of a skit or even the interpretation of a song. Then select three finalists and the public will have the opportunity to vote for their favorite finalist on Univision.com, keyword: Dove.
The winner will appear as the protagonist in a television commercial for Dove Hair. Also, win a VIP trip to Miami and a transformation of hair by a celebrity stylist.
