Gaga's Zombie Boy Gets A Makeover!

DermablendProfessional and Zombie Boy Go Beyond the Cover

Trustedcoverage brand asks viewers to look beyond first impressions with new online videocampaign

Do you judge a book byits cover? That’s what Dermablend Professional, the #1 dermatologistrecommended coverage brand in the U.S., is asking with its newest online video campaign,“Go Beyond the Cover.”

For this initiative, Dermablend Professional recruited Rico Genest,also known as Zombie Boy, the 26-year-old model and fashion muse best known forhis head-to-toe skeletal tattoos. Genest gained attention after appearing inLady Gaga’s video for “Born This Way,” as well as walking the Thierry Muglerrunway in Paris, to name a few. His notoriety and unique appearance have also earnedhim a cult Facebook following.

To create the “GoBeyond the Cover” message, Dermablend Professional teamed with TuxedoAgency to produce a video featuring Zombie Boy. During the shoot, a team ofmakeup artists applied DermablendProfessional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy’s tattoos on hishead, neck, chest, stomach and arms. In the video, a completely tattoo-free Genestslowly rubs away the Dermablend Professional product to reveal the tattoos thatlie beneath. The video, as well as behind-the-scenes footage revealing themakeup application and Genest’s reaction to seeing himself without tattoos, canbe seen at www.gobeyondthecover.comand on the DermablendProfessional Facebook page.

The message? Don’t judge a book by its cover. As the “Go Beyond the Cover” video makesabundantly clear, what appears to be real at first glance isn’t necessarily thecase. People are often quick to judge a person based on outward appearancesinstead of looking beyond to discover the individual’s true character. As thevideo depicts, it’s easy to transform one’s image with just a few swipes of amakeup sponge, yet we need to be inspired to discover who that individualreally is. It’s important to remember to always look beyond what’s on theoutside.

For 30 years, Dermablend Professional has been helpingpeople put their best face forward with its line of coverage cosmetics. Fromtattoos to undereye circles to more serious skin conditions, DermablendProfessional provides an array of products that deliver reliable coverage.

“In this ‘GoBeyond the Cover’ video featuring Zombie Boy, his appearance was masked usingjust a few Dermablend Professional products,” said Renee Mininni, assistantvice president of marketing for Dermablend Professional. “The point that wehope to drive home is that sometimes we catch ourselves judging an individual basedon appearance alone, but appearances can be easily changed. DermablendProfessional provides products for those seeking coverage and it will do thetrick flawlessly but be inspired to go beyond the cover.”

DermablendProfessional can be purchased at Macy’s, Ulta, Dillard’s and also at selectLord & Taylor, Bon Ton, Carsons and Boscovs locations, and online at www.dermablend.com.