Yoda. Maul. The Ultimate Brawl!

Last night I had the distinct pleasure of meeting with Yoda at the Brisk Bodega, a pop-up gallery celebrating the heritage and culture of Star Wars, all through the Brisk creative lens had a Dark Side vs. Light Side theme.

As for the Maul and Yoda beef...that campagin was created by Mekanism and comes in the form of a 30-second TV spot in which Briskified versions of two iconic Star Wars characters, Darth Maul and Yoda, face off for the first time. It’s a bold take on an improbable fight that could only happen in the universe of Brisk, delivered through the next-generation stop-motion animation the brand revitalized last year. Yoda and Darth Maul will join the famous personalities previously tapped by Brisk to deliver its bold messaging. 

There was gaming, music and an exhibit featuring original artwork inspired by Brisk and Star Wars, with Jasper Wong, Pose, Leo Eguiarte, Dual Forces, Eye One, and Tristan Eaton.