Silver Start to Summer with Coors Light

From May 26th - May 27th, 10am-8pm, in NYC (at Flatiron District on  23rd, Broadway & 5th) you can check out the Coors Light three-dimensional street art “splash down.” The 15’ by 30’ illusion of a Silver Bullet Pint cracking through the pavement and landing into a  large abyss below serves as a perfect photo opportunity for people to capture images of others on the edge of the sidewalk that appears to drop into the ice waters creating an enormous splash. Special-Edition Packaging, Silver Bullet Aluminum Pint and 3D Art Events.

The Coors Light Silver Bullet Summer starts with the release of sleek, new special-edition Silver Bullet Summer packaging. Hitting shelves now, certain packs of Coors Light 12-ounce bottles
and cans feature a distinctive, all-silver design with the exception of the iconic Cold Activated
blue mountains. The Silver Bullet Pint’s wide mouth and re-sealable cap provides cold beer on the go
and a full 16-ounces of “refreshment as cold as the Rockies.”
The brand is supporting these packaging innovations with an integrated marketing campaign

boasting several new general market and multicultural television spots, radio advertising, out-
of-home advertising, digital marketing, point-of-sale displays and high-profile public relations
events in several markets.
The local market events will take place in high-traffic locations showcasing an oversized Silver
Bullet Pint literally “splashing down” in the form of large three-dimensional artwork. This
optical illusion comes to life when consumers take pictures and video posing with the pint,
giving them the opportunity to share the experience with their friends via social media.

The brand is supporting these packaging innovations with an integrated marketing campaign
boasting several new general market and multicultural television spots, radio advertising, out-
of-home advertising, digital marketing, point-of-sale displays and high-profile public relations
events in several markets.

The local market events will take place in high-traffic locations showcasing an oversized Silver
Bullet Pint literally “splashing down” in the form of large three-dimensional artwork. This
optical illusion comes to life when consumers take pictures and video posing with the pint,
giving them the opportunity to share the experience with their friends via social media.

In addition to ads featuring the new special-edition Silver Bullet summer packaging and
the Silver Bullet Pint, the battle over who is colder continues this summer as entertainment
mogul Ice Cube again does battle with the Coors Light Silver Bullet Pint in two new TV ads,
titled “Bodyguard” and “Studio.” Ice Cube also is lending his expertise as a celebrity judge
in the second annual Coors Light Search for The Coldest program, a national talent search for
the “Coldest” MC in the country.
For more information on the Coors Light Silver Bullet Summer, please visit CoorsLight.com or
www.facebook.com/CoorsLight.