2012 Summer Olympic Style by Nike
For the first time Nike will offer three distinct outfits to be worn on the medal stand by athletes from different sports. A contemporary approach to classic silhouettes, combined with soulful details, some of which are only visible to the athlete, finish the look as they celebrate their victory.
“The medal stand is a pinnacle moment for these athletes,” said Global Olympic Creative Director, Martin Lotti. “The world is watching and we want to make sure the athlete looks and feels good in celebration of their achievement.”
NIKE REVEALS USA MEDAL STAND FOOTWEAR AND APPAREL
Medal Stand collection completes the athletes’ look for London.
NIKE MKII JACKET, NIKE GAME PANT, NIKE AF1 LO/SLIM
Men’s: USA Basketball, USA Field Hockey, USA Team Handball, USA Volleyball, USA Water Polo. Women’s: USA Basketball, USA Field Hockey, US Soccer, USA Team Handball, USA Volleyball, USA Water Polo. Paralympic: Sitting Volleyball, Wheelchair Basketball, Soccer 5 Man, Soccer 7 Man, Wheelchair Rugby
Nike AF1 - The first ever basketball shoe to feature Nike Air-Sole units for cushioning, the AF1 was originally released in 1982. Thirty years after its birth, the footwear icon is modernized with a reflective upper to celebrate the medal stand look. Inscribed on the left and right foot insole reads “land of the free,” and “home of the brave” respectively.
NIKE VARSITY BOMBER CLASSIC, NIKE HAWTHORNE DRI-FIT STRETCH 5 POCKET JEAN, NIKE BLAZER MID LR
Men’s and Women’s: USA Archery, USA Boxing, USA Cycling (BMX/Mountain Bike), USA Equestrian, USA Fencing, USA Shooting, USA Wrestling. Paralympic: Equestrian, Shooting, Archery
Nike Blazer Mid LR - The athlete edition comes in black suede with a reflective swoosh, natural gum rubber outsole and tongue-tag authenticator. Nike’s Lunarlon cushioning innovation is incorporated in the insole for hidden impact-absorption, while maintaining a clean aesthetic.