adidas Originals: "All Originals Represent" Campaign with Nicki Minaj, Big Sean, 2NE1, Derrick Rose, Sky Ferreira & Jeremy Scott

On August 1st 2012, adidas Originals unveils the newest chapter of the “adidas is all in” brand campaign featuring brand ambassadors such as Nicki Minaj, Big Sean, 2NE1, Derrick Rose, and  Jeremy Scott. The brand campaign is led by the hero film “all originals represent” and zooms into the sidewalks across the globe, showing the creative spirit from New York to Tokyo and from Paris to Rio de Janeiro. “all originals represent” inspires and invites consumers worldwide to go all in at http://www.adidas.com/originals and represent what they are all about, as individuals and as part of a bigger whole – their crew.

 

 The 360° campaign will come to life through various channels, including television, cinema, digital, retail and print. In addition, the campaign will be activated worldwide through local events challenging consumers to go all in and represent their crews and passions. All consumer content created in the challenge will be presented at http://www.adidas.com/originals, and everyone will have the opportunity to vote for their favourite crew or talent in their country.

“all Originals represent” launches in the US on August 1st, and will continue to roll out globally throughout August and September 2012. Consumers can submit content at http://www.adidas.com/originals and take part in continuous challenges throughout 2012 to become the most original crew worldwide.

Here's the rundown of the adidas Originals “adidas is all in” brand campaign ambassadors: 

international superstar Nicki Minaj and hip hop artist Big Sean, 

Korean pop phenomenon 2NE1, 

the NBA’s Most Valuable Player Derrick Rose, 

singer, songwriter and model Sky Ferreira

and fashion’s wild child Jeremy Scott.

The brand campaign is led by the hero film “all originals represent” and zooms in to the sidewalks across the globe, showing the creative spirit from New York to Tokyo and from Paris to Rio de Janeiro. “all originals represent” inspires and invites consumers worldwide to go all in athttp://www.adidas.com/originals and represent what they’re all about, as individuals and as part of a bigger whole – their crew.

Additionally, the campaign will be activated worldwide through local events, encouraging consumers to go all in and represent their crews and passions. All consumer content created in the challenge will be presented at http://www.adidas.com/originals, and everyone will have the opportunity to vote for their favorite crew or talent in their country.

The film features Nicki Minaj’s song “Masquerade” that she wrote particularly for the hero brand film “all originals represent”.  

@adidasOriginals #represent