Inspired by Street Style: MADE Fashion Week for Impulse @Macys

Macy’s trendsetting and trend-loving customers can shop cutting-edge apparel from the retailer’s exclusive new “MADE Fashion Week for Impulse” collection. Inspired by New York’s MADE Fashion Week initiative co-founded by Jenné Lombardo, Mazdack Rassi and Keith Baptista, “MADE Fashion Week for Impulse” combines fashion, music, art and pop culture, reflecting the unique street-style of today’s tastemakers. Available exclusively at 150 Macy’s stores and on macys.com, customers shopping the Impulse department can look forward to 20 to 30 new pieces rotating onto the floor throughout the season.
"Our new collection with Macy's is not only thrilling, but it's also a huge step for MADE," says MADE Co-Founder Jennè Lombardo, "with every purchase, consumers will be supporting designers who rely on MADE Fashion Week for runway shows and presentations each season in New York and Paris."
The “MADE Fashion Week for Impulse” collection is informed by the style of MADE’s New York creative community. Developed to reflect each individual’s unique perspective, the collection combines references ranging from “modern school boy” to “feminine grunge” to “graphics,” empowering the wearer to mix and match aesthetics. The line features timeless pieces reimagined through the use of contemporary and of-the-moment prints, textures and patterns. “MADE Fashion Week for Impulse” offers Macy’s customers wearable pieces that translate key trends of the season through silhouettes that include “perfect” tanks, skater skirts, and classic outerwear, as well as new looks in pants, tops and dresses. The collection ranges in price from $39 to $139 and is available in Macy’s stores and on macys.com.

Beginning April 3, fans of the collection can visit macys.com/impulse to view an array of digital content that brings “The World of MADE” alive. A bi-annual “Style Guide” will highlight the “best of the season” in fashion, music and art, monthly “editorials” will feature some of MADE’s favorite artists, writers, musicians and designers wearing each iteration of the MADE collection, and “Day in the Life” videos provide an insider look at how some of fashion’s greatest influencers wear the collection. Each of these engaging editorials will be shot at Milk Studios by emerging photography talent. In addition to viewing exciting insider content on macys.com/impulse, Macy’s social media followers can also receive exclusive information through Macy’s Tumblr and Pinterest platforms by using the official #MADE4Impulse hashtag.
Customers who follow Macy’s on Tumblr will be privy to behind-the-scenes images, inspirational photos encompassing the MADE aesthetic, music links and more. A “MADE Fashion Week for Impulse” Pinterest board will be updated with new pins every week.

“The 'MADE Fashion Week for Impulse' collection offers Macy’s customers an exciting, new opportunity to experience breaking fashion trends through the eyes of the style-setters and industry tastemakers at MADE,” said Molly Langenstein, Macy’s executive vice president and general merchandise manager, Millennial. "The collaboration with MADE Fashion Week reflects their vision of bringing emerging talent from fashion, music, art and multimedia into one connected experience, and provides a new way for Millennials to experiment with fashion through a unique experience that resonates with their lifestyle."

Keeping in step with MADE’s street credibility, avant-garde fashion photographer Terry Richardson shot the launch campaign for “MADE Fashion Week for Impulse.” Richardson brought the collection to life through his unique style of candid photography with images that can currently be seen in March issues of fashion magazines, as well as direct mail, online, outdoor and in-store visuals.

Shop the collection by visiting www.macys.com/impulse.