Secret Ingredient: Amla Oil

Recently we met supermodel, entrepreneur and Real Housewife of Atlanta, Cynthia Bailey, as she joined forces with SoftSheen-Carson Laboratories (the #1 ethnic haircare brand in the world) to help launch a new rejuvenating product collection for the Optimum Salon Haircare line.

The central ingredient is Amla oil, an Indian oil used for thousands of years in India as a natural hair conditioner. The Optimum Salon Haircare AMLA Legend Rejuvenating Ritual visibly makes hair thicker and fuller, something every supermodel, including Cynthia Bailey, strives for.

During the Optimum Salon Haircare AMLA Legend launch at AIRE Ancient Baths, Cynthia Bailey, along with SoftSheen-Carson Artistic Style Director and stylist to the stars including First Lady Michelle Obama, Johnny Wright, introduced this rejuvenating ritual highlighting all of the line's benefits for hair of any texture.  Models with both natural and relaxed hair were also on hand at the launch as walking proof that AMLA Legend makes hair instantly thicker and fuller, reversing damage from day one!

Cynthia shared her great experience using AMLA Legend; everything from the Billion Hair Potion to the 1^stNo-Mix, No-Lye Relaxer, which she even said, "Smells great," something unheard of when speaking about relaxers. She went on to say, "These products are amazing! Listen, I used the entire line at home, by myself, and they all work wonders!  My hair goes through a lot and I plan on continuing to use the Optimum AMLA Legend line to keep my hair looking healthy and fabulous!"

Ayurvedic expert and physician, Dr. Bhaswati Bhattacharya shared her experiences using Amla oil with her patients as well as a young child in her own hair. For thousands of years, Indian women have used Amla Oil as a natural hair conditioner to visibly rejuvenate their hair. Dr. Bhattacharya also said, "The Amla fruit is high in vitamin C and anti-oxidants and also contains water, protein, carbohydrates, vitamins and minerals. Basically, Amla is a superfruit."

"Our premium products have been endorsed by stylists from around the globe who are raving about the results," stated Mezei Jefferson, Education Director for SoftSheen-Carson during the presentation. "The Optimum AMLA Legend line combines the power of Amla with state-of-the-art haircare.  In this unique hair care ritual, hair is transformed with amazing inner strength and shine."

What makes Amla Oil so special and different from other oil extracts like Olive Oil or Argan Oil is that this super fruit is rich invitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber. Hair can become damaged due to combing, heat styling, and hair coloring, but the power of Amla Legend Rejuvenating Ritual will make hair visibly fuller, silkier, and with amazing strength and shine at each step.

“Fuller, silkier, … Amla Legend is the ritual I use to revive my clients’ hair!,” states Johnny Wright, Celebrity Stylist and Artistic Director, SoftSheen-Carson.

More photos from the event: