Beauty & Technology: @Matrix Class For Glass Kicks Off With Kika Rocha

I’m not sure about you, but I can never recreate what my hairstylist does after I get home. Try as I might, its just never the same! Now it looks like there may be a great solution.  In a perfect fusion of technology and beauty Matrix launched the "Matrix Class for Glass" series with the premiere video featuring Kika Rocha.

Matrix, along with the L'Oreal Innovation Team, identified the Google Glass technology as a way to capture a unique perspective on how to create looks from the hairdresser's point of view while using wearable technology. Today marks the first of the "Matrix Class for Glass" series of hair 'how to' videos starting with Matrix Artistic Director, Ammon Carver as he captures Kika getting red carpet ready.

In the debut "Matrix Class for Glass" video, Kika works with Ammon to prepare for an upcoming red carpet appearance. She works with him to find a new, fresh red carpet look outside of the traditional updo or ponytail she usually wears. They land on a modern, side chignon with a twist that is easy for her to replicate herself using the Google Glass video. 

Kika Rocha is an authority in fashion and beauty in the US and Latin America. She served as the Fashion and Beauty Director at People En Espanol and has been seen on the red carpet as a TV fashion critic on top Hispanic networks like Univision, CNN Espanol, and Telemundo.  She is currently a judge on the reality show, "Colombia's Next Top Model" and a blogger at "De Tacones y Mas, where she offers her famous #tipsdekika: pearls of wisdom on beauty and fashion.

With this program, Matrix is setting the standard in beauty and trend innovation by featuring the wearable Google Glass device for the next generation of beauty education.

These videos will offer a new and unique view from behind the chair and power the styling experience with unbounded technology.  The "Matrix Class for Glass" video series will showcase a cast of American bloggers as they explore the latest trends and share their experience. 

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