Eva Mendes Inspred By Springtime In New York For Her NY&C Collection

This is Eva's first spring collection with NY&C. She was inspired by Springtime in NY, infusing her collection with rich blues, oranges, vintage floral prints, and soft, earthy tones. Eva was also inspired by her family archives and vintage pieces, which she saw on film sets around the world. A noteworthy piece in the collection is the "Maria" embroidered Floral lace dress in the color of the season, radiant coral. Price points for separates in the collection are $46.95, $59.95, and $64.95, while dresses start at $79.95. Accessories are in the $22.95 through $35.95 range.

At the launch event, Eva was excited to have the opportunity to actually meet the women who have responded so well to her Collection.  Eva Mendes says, "To have the opportunity to personally meet the women who I have designed my collection for is inspiring to me and is an experience I truly appreciate.  These in store events engaging with real women are one of the many reasons I got into the fashion industry and partnered with New York & Company to make women look great and feel good."

Greg Scott, CEO of New York & Company, says, "We are thrilled to announce the opening of our new pop-up shop in the Beverly Center, and even more excited to give our customers the opportunity to meet Eva.  Eva has really connected with the NY&C woman, which is why we know this event will be so special."