October is Breast Cancer Awareness Month

This October, many brands will inspire shoppers to show their support for breast cancer awareness with this year’s must-have accessory item.

The 2010 Payless Breast Cancer Awareness charm bracelet benefitting Susan G. Komen for the Cure, the world’s leading breast cancer advocacy organization. The nation’s largest specialty footwear retailer is proud to once again offer its Embrace the Cause bracelet in all its stores beginning Oct. 1 and online at Payless.com® starting this week for just $2 – an accessible price that enables more people to get involved and has raised more than $3.6 million since 2004 for the cause.

Payless will donate 100 percent of the net profits (at least $1/bracelet) of bracelet sales to Susan G. Komen for the Cure®, helping to support breast cancer research and community outreach programs. Over the past seven years, the Payless Embrace the Cause program has raised more than $3.6 million in the fight against breast cancer and Payless is proud to be a member of Susan G. Komen for the Cure’s “Million Dollar Council.”

The limited-edition charm bracelet features three elastic pink bands embellished with several “floating” silver-toned balls, linked together by a dangling breast cancer awareness ribbon charm. To buy the bracelet, consumers can visit all Payless stores in the U.S., Canada and Puerto Rico beginning Oct. 1 or shop www.Payless.com beginning this week.

Beginning last week, Payless also began offering the "Sierra" all-pink sweater slipper in select stores in the U.S. and Canada. The Sierra is a scuff-style slipper, co-branded Airwalk and Susan G. Komen for the Cure, and features a plush and cozy pink faux fur lining with a cable knit upper also trimmed in faux fur. The slipper is offered in women's and girls' sizing and retails for $19.99 and $17.99, respectively. Payless will donate $2 per pair sold to Susan G. Komen for the Cure.

According to the American Cancer Society’s 2010 facts and figures, an estimated 207,090 cases of invasive breast cancer are expected to occur in the United States this year alone. One woman will be diagnosed with breast cancer every three minutes in the United States. For more information on breast health or breast cancer, contact Susan G. Komen for the Cure at 1-877 GO KOMEN (1-877-465-6636) or visit www.komen.org.