G-Shock + Dee & Ricky Launch

Last night, G-Shock in conjunction with Dee & Ricky, hosted a blowout release event unveiling the G-Shock x Dee & Ricky GA111DR-7A timepiece at the Trinity Place Bank Vault in New York City. 

Forever inspired by Lego, Dee & Ricky said that they are delivering “time via the coolest kids in America,” with a splash of primary colors - red, blue, green and yellow - across the face adding a shocking pop to the stark white matte finish timepiece. The watch remains rooted in G-Shock technology featuring, magnetic resistance, shock resistance, 200M water resistance, Auto LED Light, 48 City World Time, 1/1000th stopwatch with speed indicator, 4 Daily Alarms and 1 Snooze Alarm, and 12/24 Hr formats.

The crowd of over 500 guests, including select media, tastemakers and brand friends, were entertained by DJ Mel Debarge and DJ Gravy, with special performances by Vinny Cha$e, Bobby 2 Flee and Swizzy Swinton.