Hims & Hers “Let’s Talk About Sex: The 2022 Report” Campaign Launch Event
Hims & Hers Health, Inc., celebrated the launch of its first annual “Let’s Talk About Sex: The 2022 Report” in New York CIty. The study results reveal how popular a topic is—online searches for “sex” yield nearly 11 billion results, 1.5X more results than people on Earth—a third of Americans say most of their sex education comes from pornography. The 2022 Report serves as a new educational resource to uncover behaviors, trends, fears, fantasies, and realities about sex in America.
Image credit: Mike Vitelli/BFA.com
The Report compiles responses from a nationally representative survey of Americans and reveals information such as:
While 22% chose “more sex” will improve their sex lives, the majority of people (72%), express an interest in sex trends they haven’t tried (Roleplay among the top).
75% of America assumes other people have sex once a week or more, whereas only about half of Americans do.
79% of Americans have changed at least one behavior surrounding sex—from more proactively educating their children about sex to having less sex themselves— because of the overturning of Roe v. Wade.
Half of America (including 50% of men and 47% of women) say it takes more than 10 minutes to reach an orgasm, with the average coming in at 14.09 minutes.
42% of America worry that if they don’t have frequent sex with their partner, their partner will cheat on them.
Gen Z women are the most sexually exploratory demographic, with 42% not identifying as heterosexual, and 75% being interested in one or more emerging sexual trends—more than 2X as interested as older women.
Nearly as many Gen Z women have watched porn alone in the past year (39%) as have Gen Z men (43%), whereas only 8% of Boomer women have watched porn alone in the past year compared to 51% of Boomer men.
Half of men (53%) say porn has changed their perception of how long they should last and how erect their penis should be, and an equal 53% say porn has changed their perception of sex altogether.
63% of women—and about half (48%) of women 45 and older—are interested in a new or emerging sex trend; and 1 in 3 women (34%) say that if there were no societal norms, their sex life would be very different.
63% of America agrees with the statement, “My overall quality of life would improve if my sex life improved.”
“Our brand was founded on a strong belief in open and honest discussions about sexual health,” said Hilary Coles, co-founder and SVP of Brand & Innovation, Hims & Hers. “Talking about sex is still stigmatized, and tiptoeing around the topic only reinforces feelings of shame and embarrassment. In speaking with our customers and researching what information is available to the masses, we realized there is a clear need for a source of truth when it comes to sex in America. We carefully crafted this survey to ensure the findings would not only educate people about the realities of sex today, but also enable them to have more control and confidence when it comes to their sex life. Today, we’re celebrating people and sexuality in all of its forms and encouraging a positive dialogue about our experiences and curiosities.”
The “Let’s Talk About Sex Report” provides a clear baseline on how Americans are having and thinking about sex today, serving as a source to educate people about the topic and combat-related fears and misconceptions. Leveraging national data and the knowledge of experts within the space, Hims & Hers has been able to identify and dispel nine sex-related myths about hot topics like how much sex people want to have when male sexual dysfunction occurs, women and fake orgasms, and the effects of the pandemic on our sex lives.
Photos courtesy of Mike Vitelli/BFA.com Todd Rubin/BFA.com BFA
Shedding light on behaviors and emerging cultural trends, The Report was created with and includes insights from notable experts within the sexual health and wellness space:
Dr. Peter Stahl, SVP of Men’s Sexual Health and Urology at Hims & Hers
Dr. Denise Asafu-Adjei, Urologist and Medical Advisory Board Member, Hims & Hers
Dr. Lawrence Jenkins, Urologist and Medical Advisory Board Member, Hims & Hers
Dr. Beth Pausic, Clinical Psychologist and Director of Behavioral Health at Hims & Hers
Dr. Rachel Rubin, Urologist and Sexual Medicine Specialist
Caroline Spiegel, Founder and CEO of Quinn
Octavia Vance, Sexologist and Life Strategist
Margot Weiss, Associate Professor of American Studies and Anthropology at Wesleyan University
The Report complements the full suite of sexual health products and services available through the Hims & Hers platform. These include a variety of personal care that includes treatments and services for birth control, erectile dysfunction, premature ejaculation, cold sores, genital herpes, urinary tract infections, and yeast infections. Hims & Hers also offers ultra-thin condoms, an aloe-based lubricant, and two best-selling vibrators: the OMG Ring, ideal for couples, and the discreet yet enjoyable Roller Coaster Bullet Vibrator.
To find out more about how people are having and thinking about sex in America today, visit “Let’s Talk About Sex: The 2022 Report” at the2022sexreport.com.