Sleek Style Straight from the Jason Wu's NYFW Fall ’22 Show

OLAPLEX, the brand that singlehandedly created the bond-building hair category, was excited to reveal its partnership with the iconic fashion designer Jason Wu at his NYFW Fall ’22 show on September 10th. This collaboration marks a debut partnership for OLAPLEX at Fashion Week. Professional hair stylist and newest OLAPLEX ambassador, Jimmy Paul, created the hair for the show and OLAPLEX products were used to bring Jimmy’s vision to life.

“Models walked the runway with sleek, braided twists, with the ends sticking out, short natural textured bobs and braids. My inspiration was the 90’s minimal fashion trends for the hairstyles in the show.  I wanted the hair to look purposefully messy yet put together at the same time. It’s a look that can be dressed up or dressed down,” said Jimmy Paul, hair stylist and OLAPLEX ambassador.

 To achieve the look, prep hair with a smooth, brushed out-look by combining OLAPLEX No. 9 Bond Protector Nourishing Hair Serum and OLAPLEX No. 6 Bond Smoother. Using your fingers, pull hair back into a low pony and secure. Braid the pony and secure it with elastic, then twist into a low bun and leave the ends out. Secure with bobby pins and top off the look with OLAPLEX No. 7 Bonding Oil for high shine,” said Jimmy Paul, hair stylist and OLAPLEX ambassador.

“I’ve been a fan of OLAPLEX for years, as I saw first-hand the immediate transformation in the hair,” Jimmy Paul shared. “All of my clients want stronger, healthier hair with more shine and manageability so I’m thrilled to be their newest OLAPLEX ambassador as well as work alongside fashion designer, Jason Wu, on the hair for this season.”