Meet The Founders: The 5 Black-Owned Beauty Brands You Need Now Available at Nordstrom
These are five beauty brands you’ll want to check out, UOMA, ROSEN, Sienna Naturals, Unsun and 54 Thrones! Now they are available in-store and online joining Nordstrom’s Inclusive Beauty category, a curated assortment of products created for everyone – regardless of skin or hair type, tone, complexion or texture, in-store and online.
Nordstrom launched Inclusive Beauty in October 2020 with Black-founded brands Baby Tress, Beauty Bakerie, Beauty Stat, Bomba Curls, Briogeo, Epara, and MANTL. Nordstrom is continuing to grow and partner with brands that share values in diversity, creating awareness for new and emerging brands that truly represent their customers, with additional brands joining through Spring 2021.
Meet the Founders
UOMA
Sharon Chuter is the founder of UOMA. Pronounced OMA (uh-mah), meaning beautiful, we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative, and created for all. At UOMA we are an empowered tribe. Our race is human, our people are free, our language is color. All are welcome to our beautiful tribe.
Shop Say What?! Foundation; $39
Unsun
Founded by Katonya Breaux in 2016, after much frustration by the lack of options within the world of clean sunscreen products for women of color. Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it's being used in.
Shop Mineral Tinted Face Sunscreen Lotion SPF 30; $29
Sienna Naturals
Founded by Hannah Diop and co-owned with Issa Rae, this is “clean care for textured hair that actually works.” Regardless of how you want to express yourself through your hairstyles, Sienna Naturals think you should always have a way to get back to your best hair and your best scalp health. And they don't think anyone should have to choose between good hair and ingredients that are good for you and the planet. As a result, all of their products are always free of harsh sulfates, parabens, silicones, phthalates, petroleum, mineral oil formaldehyde, and artificial fragrances.
Shop Dew Magic Leave-In Conditioner; $18
ROSEN
Having dealt with acne most of her life, founder Jamika Martin had always done whatever it took to clear up her skin but was over the acne care industry and its lack of innovation. That’s what led her to create ROSEN Skincare, a brand that's all about bringing you confidence with clean ingredients. ROSEN formulates fun stuff for your face to help the 85% of us who deal with acne see results, naturally.
Shop Super Smoothie Cleanser; $18
54 Thrones
Christina Funke Tegbe is the founder and creative visionary behind 54 Thrones. An African beauty brand inspired by the richness, diversity, and cultures of the continent and its people. A southern-American childhood rooted with the cultural essence of Nigeria, Christina grew up experiencing the true and sacred beauty of Africa. In 2015, she left a career in corporate consulting to launch 54 Thrones. With 54 Thrones, Christina aspires to spread the message of the African origin of clean beauty”. Determined to share the beauty and authenticity of an Africa often not seen, she partners with passionate artisans who handcraft the rich ingredients that make up the brand.
